Dai ly Hitclub: Co che hoa hong, cach van hanh va bai toan chi phi thuc te

Moi thang co hang nghin nguoi tim cach dang ky lam dai ly Hitclub, nhung phan lon trong so ho chua hinh dung duoc dong tien se chay ve tay minh theo cong thuc nao. Dai ly khong phai nguoi ban the nap, cung khong phai nhan vien cham soc khach hang. Vai tro that su la kenh phan phoi: ban dua nguoi choi den nen tang, nen tang ghi nhan hoat dong cua nhom nguoi choi do, roi tra lai mot phan doanh thu.

Hieu sai diem nay la nguyen nhan pho bien nhat khien nhieu dai ly bo cuoc sau hai thang dau. Ho nghi cu co link la co tien, trong khi thuc te phai co nhom nguoi choi hoat dong deu dan thi con so moi du lon de dang lam.

Hai cong thuc hoa hong ma dai ly can phan biet

Cach thu nhat tinh theo doanh thu cuoc, hay con goi la turnover. Dai ly nhan mot ty le phan tram co dinh tren tong so tien dat cuoc cua tuyen duoi, thuong roi vao khoang 0,3% den 0,7% tuy cap bac va tuy san pham. Uu diem la on dinh, nguoi choi thang hay thua ban van co thu nhap.

Cach thu hai tinh theo loi nhuan rong cua nha cai. Muc chia pho bien tu 25% den 40%, nhung chi ap dung khi nhom nguoi choi cua ban thua nhieu hon thang trong ky chot. Thang nao khach thang dam, hoa hong co the ve 0.

Dai ly moi thuong chon cach thu nhat vi de tinh va de giai thich voi cong tac vien. Dai ly co tep khach lon, choi lau nam lai thich cach thu hai vi bien loi nhuan cao hon han khi kiem soat duoc hanh vi cua nhom.

Mot con so cu the de de hinh dung. Gia su ban xay duoc nhom 60 nguoi choi hoat dong thuong xuyen, tong doanh thu cuoc dat 8,5 ty dong trong thang, ap muc 0,5% thi hoa hong gop la 42,5 trieu dong. Tru 12 trieu tien chay quang cao, mua tai khoan seeding va thuong nong cho cong tac vien, con lai khoang 30 trieu dong. Nghe hap dan, nhung de co 60 nguoi choi that su hoat dong, ban can dua vao pheu vai tram nguoi, va ty le roi bo moi thang thuong o muc 30% den 40%.

He thong cap bac va dai ly con

Hitclub to chuc mang luoi theo tang. Dai ly cap 1 ky truc tiep voi nen tang, huong muc cao nhat. Dai ly cap 2 hoat dong duoi quyen cap 1, nhan muc thap hon tu 0,05% den 0,15% turnover, phan chenh lech thuoc ve nguoi tuyen ho.

Mo hinh nay giong cau truc tiep thi lien ket nhieu tang, nen dieu toi quan trong la phai nam ro ty le chia cua tung tang truoc khi ky. Co dai ly chi doc muc hoa hong o tang mot, den khi tuyen duoc 20 cong tac vien moi phat hien phan chenh khong dang ke vi chinh sach da chot cung tu dau.

Bo cong cu ma dai ly duoc cap

Tai khoan dai ly thuong di kem dashboard theo doi theo thoi gian thuc: so nguoi dang ky moi, so nguoi nap dau tien, doanh thu cuoc theo ngay, hoa hong tam tinh. Link gioi thieu co tham so dinh danh rieng, moi cong tac vien co the tao link phu de tach so lieu.

Ten dang nhap noi bo, ma QR va cac mau banner thuong duoc cap nhat theo tung chien dich. Day la phan nhieu nguoi xem nhe. Khong tach link theo kenh thi khong biet kenh nao ra khach, va ban se do tien vao dung cai kenh dang lo.

Chu ky chot va thanh toan

Phan lon chuong trinh chot hoa hong theo tuan, cat luc 23h59 ngay Chu nhat, tien ve trong 24 den 72 gio sau do qua tai khoan ngan hang hoac vi dien tu. Nguong toi thieu de rut thuong tu 300.000 den 500.000 dong. Co chuong trinh cho rut theo ngay neu doanh thu vuot mot muc nhat dinh, doi lai ty le hoa hong thap hon khoang 0,1%.

Dieu can kiem tra ky la chinh sach hoan tra va cat hoa hong. Neu mot tai khoan trong tuyen duoi bi danh dau gian lan, toan bo hoa hong phat sinh tu tai khoan do co the bi thu hoi, va khoan thu hoi tru thang vao ky sau. Dai ly tung trai luon giu lai mot phan du phong cho tinh huong nay.

Nhung sai lam pho bien khi lam dai ly Hitclub

Chay quang cao tra tien truoc khi co cong dong la sai lam ton kem nhat. Chi phi tiep can mot nguoi choi nap tien that co the len toi 300.000 den 800.000 dong neu chi dua vao quang cao, trong khi hoa hong thang dau cua nguoi do chua chac da hoan von.

Sai lam thu hai la chon san pham theo cam tinh. Mot nhom khach quen da ga se khong chuyen sang game bai chi vi ban muon day ty le hoa hong cao hon 0,1%. Nen xay noi dung quanh dung san pham ma tep khach cua minh von da quan tam.

Sai lam thu ba la khong theo doi chi so giu chan. Mot nguoi choi chi nap lan dau roi bien mat sau bay ngay gan nhu khong tao ra gia tri. Thay vi dem so dang ky, hay dem so tai khoan con hoat dong o tuan thu tu.

Yeu to phap ly va tinh ben vung

Can noi thang: hoat dong ca cuoc va kinh doanh dai ly ca cuoc tai Viet Nam chiu khung phap ly rat chat, va phan lon mo hinh dai ly truc tuyen nam ngoai vung duoc cap phep ro rang. Nguoi tham gia can tu tim hieu quy dinh hien hanh, rui ro ve thue thu nhap ca nhan, va kha nang chinh sach thay doi lam gian doan dong tien.

Tinh ben vung cua nghe nay phu thuoc vao ba thu: tep khach rieng ma ban kiem soat duoc, ky nang van hanh noi dung deu dan, va viec khong don toan bo thu nhap vao mot kenh duy nhat. Nguoi lam nghiem tuc coi day la mot kenh phan phoi trong danh muc, khong phai cua doi doi.

Checklist truoc khi ky hop tac

Doc ky bang ty le theo tung san pham, khong chi con so quang cao o trang chu. Xac nhan thoi diem chot, phuong thuc thanh toan va nguong rut toi thieu bang van ban. Hoi ro dieu khoan thu hoi hoa hong khi tai khoan bi danh dau vi pham. Kiem tra xem co duoc phep tuyen dai ly cap duoi hay khong, va muc chenh lech cu the la bao nhieu. Yeu cau tai khoan demo de chay thu he thong theo doi truoc khi dua khach that vao.

Lam dai ly Hitclub ve ban chat la bai toan van hanh va chi phi, khong phai bai toan may man. Ai tinh duoc chi phi tren moi nguoi choi, biet chinh xac minh kiem bao nhieu tren tung dong doanh thu, va chap nhan toc do tang truong cham trong ba thang dau thi moi co co hoi di duong dai.